Search Engine Marketing and Web Site Promotion Services

Nearly everyone (85% of Internet users) begins his or her Web travel at a major search engine. Millions of people visit the most popular search engines every day and when people find your pages using search engines, it is because they are looking for the type of company, service or product you offer. 

Studies have shown that people coming to your site from search engines are more likely to buy than if you attract them using other forms of Web site promotion, like: Emailing, Banners, Link exchange programs, and other web promotion methods. 

To achieve a top search engine positions these days is much harder than in previous years due to advancements in search engine technology, increased competition, and the addition of pay for listing programs by nearly all of the top engines. Web site owners either need to take the time to learn search engine marketing and do it themselves, hire search engine optimization professionals to do it for them, or sit back and wonder why their site isn't getting traffic and sales.

Internet advertising plays the major role in determining whether your web site will receive traffic. At least eighty percent of the total hits to your web site should come from Internet advertising. For the typical business, this means that seventy percent of the hits come from Internet search engines and directories. The remaining ten percent of the hits come from free links and link exchanges. The following points explain some of the general tools regarding Internet advertising you should consider: 

Search Engines: The greatest impact on your Web traffic is proper search engine registration. It is estimated that over 400 search engines exist on the Internet according to Internet advertisements. Even though there are hundreds of search engines, only the major ten are significant because they account for eighty percent of all search engine traffic. In other words, to be successful on the Internet, you must make the major search engines work properly for your web site .

The ten major search engines and directories on the Internet are Alta Vista, Google, AOL Search, MSN, Excite, Hotbot, Looksmart , Dmoz , Lycos and Yahoo. (Actually, Yahoo is not a search engine but a directory) There are two critical points that must be kept in mind for the search engines to work correctly. First, your major (and minor) keywords must be selected so your site can be located on the Internet. To be the most successful, your site needs to appear in at least the first twenty search entries. Second, the title and description in the HTML code and the first ten to one hundred words on the Web page must contain the selected keywords. META Tags in the hidden HTML code must be employed correctly. Following these two search engine techniques will greatly increase the likelihood of surfacing as a top entry unless your specific keywords are highly competitive.

There is no guarantee of emerging as a top entry in a search engine because companies can purchase the keywords from some of the search engines for thousands of dollars per month. In addition, you will be required to reregister your site in the search engines approximately every three to six months. In fact, the search engines are not required to accept an entry and at times delete company listings off of their systems completely. Be wary of the many advertisements from companies who promise to get your site in the top 10 rankings on a long term basis. These programs are extremely costly and in our opinion many are pure scams. 

If you are serious about learning to achieve higher rankings, we highly recommend WebPosition Gold Software  Want to increase your Web Site Traffic? WebPosition Gold makes it easy to monitor your search positions & to improve your rankings! Don't be buried in last place, move up to first place!

Directories: In addition to registering with the major search engines, listing your web site in business and industry specific directories is necessary. Business and industry specific directories that offer paid advertising will greatly increase the quality and quantity of traffic to a Web site. Obtain advertising from directories whose visitors are on the site to seek information about your topic or service. Directories that have visitors from articles, games, chat rooms, free listings or free Web pages offer very little advertising value (they are not on the site to find your service or product). The kind of visitor that offers the most commercial value is one that is specifically coming to a directory to locate services or products to meet their specific need. 

Free Links and Link Exchanges: Free and exchange links are also most successful in business and industry specific directories. Free and exchange links usually account for only ten percent of a Web site’s traffic and are not intended to take the place of paid advertising in the search engines and directories. However, paid ads can be very expensive and usually return a click thru rate between 1 - 4% so it would be wise to target your paid ads to only those sites which target your market in order to get the most qualified visitors and increase that percentage. The real value of Free Links is that they increase your popularity rating in the major search engines that track how many external sites link to yours. The idea is that your site must be good if a whole lot of other relevant sites link to it.

One of the most effective methods of obtaining a large amount of relevant free links in order to boost your search engine popularity rating is by using Arelis4 Link Builder Software.

Remember, it takes the combination of both Internet and non-Internet advertising to most effectively promote your web site. Make sure to use all of the above techniques for promotion of the site so that web traffic will grow, thereby increasing exposure of your product or services. 

More To Come! We currently are in the process of developing this section of our web site into a major tutorial for our web hosting clients and site visitors. Why? We want your site to succeed. The more successful your site is, the more you are likely to refer your friends and business associates to our site for hosting, web development and marketing.

Until we are able to provide this useful tutorial, we recommend the following strategy;

1. Download the Free Trial version of Web Position Gold, read through it's tutorial and start deploying it's techniques.

2. Submit your site to Yahoo either through their free listing (takes a while to get in) or through their paid business listing program. 

3. Download Arelis4 Link Builder Software and start using it to build a large amount of relevant links of other sites linking to yours.

4. If you don't mind having a pop up window appear after a visitor leaves your site, you can increase your page views by a guaranteed 50% by using the BigHits program.

5. One of the absolute best exit pop up builders is the new technology called Fly In Ads which allows targeted ads and is much different than other programs. This program has a great referral program that will increase your traffic even more! When you leave this page you will see it in action.

6. A brand new marketing technology is to earn credits for your web site while your computer is idle using your screen saver. This is the coolest viral marketing program we have seen to date. Click here to learn more about this exciting screen saver marketing program and watch your site stats soar!

7. Tired of PopUps? Want to increase and track your site traffic ratings and stop PopUps at the same time? Download and install the our custom Alexa Toolbar. Also features a handy Google.com search, Amazon.com and Biz Hosting Site hotlink. This is a safe browser toolbar and it is very easy to install and use.

Of course, the first step is to do something! Your site will be lost in cyberspace until you take action rather than just think about it.

WARNING - Never send unsolicited email messages (SPAM)! It is highly unprofessional and will get both your local Internet connection and your site with us shut down in a heartbeat!

Best Wishes For A Net Success!

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